Brand Resources

BidBuild Brand Guidelines & Assets

Everything you need to represent BidBuild correctly — official logos, approved colors, and typography. These assets are free to use when referencing BidBuild in partnership materials, press, or integrations.

Logos

Download the official BidBuild logo files. Prefer SVG whenever possible — it stays sharp at any size.

Primary Logo (SVG)

Full horizontal wordmark with the BidBuild 'B' icon. Use for headers, websites, and documents. Scales to any size without quality loss.

Download SVG

Brand Icon (SVG)

The standalone BidBuild 'B'. Use for favicons, app icons, social avatars, and tight spaces where the full wordmark won't fit.

Download SVG

Primary Logo (PNG)

Raster version of the full logo for tools that don't support SVG, such as slide decks, email signatures, and social posts.

Download PNG

Please do

Use the full horizontal logo as the primary brand mark.
Leave clear space around the logo — at least the height of the 'B' icon on all sides.
Use the standalone 'B' icon for avatars, favicons, and small placements.
Place the logo on white, Cloud, or other light neutral backgrounds.

Please don't

Stretch, rotate, recolor, or add effects to the logo.
Place the full-color logo on busy photos or low-contrast backgrounds.
Re-create or redraw the logo with a different typeface.
Use the BidBuild brand to imply endorsement without written permission.

Brand Colors

The core palette used across the BidBuild website and product. Brand Blue is the identity; Action Blue is for interactive elements.

#2B8FFB

Brand Blue

The BidBuild identity color. Used in the logo, hero wordmarks, and brand moments.

#0874E7

Action Blue

Buttons, links, and calls to action. White text on Action Blue meets accessibility contrast standards.

#101B2D

Ink Navy

Headlines and body text on light backgrounds.

#4A5A70

Slate Gray

Secondary text, captions, and supporting copy.

#F7F9FB

Cloud

Page backgrounds and subtle section fills.

#FFFFFF

White

Cards and content surfaces.

Module Colors

Each BidBuild module has its own accent color. Use these only when referring to that specific part of the platform.

#2B8FFB

Core

The central platform — dashboard, leads, jobs, and proposals.

#19915A

Finance

Job costing, budgets, QuickBooks, and profitability.

#8B4CDD

Marketplace

Products, materials, and supplier purchasing.

#D9930D

Engage

Client portal, scenes, and customer communication.

#DB2E63

Marketing

Websites, ads, and lead generation services.

#0E96B4

Connect

Messaging, schedules, and field connectivity.

Typography

BidBuild uses Work Sans across the website and product, with system sans-serif fonts as fallbacks.

Headings — Work Sans Bold

Build. Better.

Used for page titles, section headings, and hero statements.

Body — Work Sans Regular

Bidding, job costing, and the client portal in one system.

Used for paragraphs, descriptions, and interface copy.

Need a different format or co-branding approval?

For press kits, co-branded materials, or questions about logo usage, get in touch and we'll help you out.