Platform · Leads · Marketing
Marketing that adds up.
Track your lead sources, campaigns, audiences and results in BidBuild. Know what brings in better leads — and what turns into real jobs.
Lead sources · Mix & cost
Know where your best leads come from.
Connect each lead source to qualified opportunities, won jobs and revenue. See which sources bring in work — not just inquiries.
- Compare leads, qualified leads, jobs and close rates by source.
- Record spend to see cost per lead and return on ad spend (ROAS).
- See your lead source mix and each source’s contribution to won revenue.
- Review source performance over your selected date range, with Sources, Mix & cost and Tracking views.
- Leads
- 100
- Marketing spend
- $4,000
- Cost per lead
- $40
- Attributed revenue
- $426,000
| Source | Leads | Qualified | Jobs | Revenue |
|---|---|---|---|---|
| Google Search | 48 | 36 | 12 | $180,000 |
| Meta Ads | 32 | 20 | 8 | $96,000 |
| Referrals | 20 | 18 | 10 | $150,000 |
Fictional example data · Sep–Nov 2026
Campaigns
Keep every campaign connected to the job.
Bring campaign activity and sales outcomes into the same view, so your team can follow the money from committed budget to attributed revenue.
- Track active campaigns, committed budgets, spend and leads generated.
- Compare channel, status, dates, budget pacing, cost per lead, jobs, revenue and ROAS.
- Import campaigns from GoHighLevel or add a campaign directly.
- Use saved filters and date ranges to focus on the campaigns that matter.
- Active campaigns
- 2
- Budget committed
- $6,500
- Leads generated
- 80
- Attributed revenue
- $276,000
| Campaign | Status | Spend | Leads |
|---|---|---|---|
| Google Search | Active | $2,400 | 48 |
| Meta Ads | Active | $1,600 | 32 |
| Meta Ads | Scheduled | $0 | 0 |
Fictional example data · Sep–Nov 2026
Audiences
Build audiences around real customer activity.
Organize clients into saved groups using the information already in BidBuild. Give your marketing a clearer focus with audiences built around customer relationships.
- Create saved audiences from rules such as lead status, last activity or lifetime paid value.
- See how many audiences you have and how many clients belong to an audience.
- Identify your largest audience at a glance.
- Audiences
- 3
- Clients in audiences
- 72
- Largest audience
- 30
- Total clients
- 100
Fictional example data · Sep–Nov 2026
Analytics
See the whole journey, not just the clicks.
Understand how marketing turns into signed work. Put lead volume, spend, cost per lead and attributed revenue together in one reporting view.
- Follow leads and attributed revenue over time; revenue is credited to the month the lead arrived.
- Compare your channel mix and return on ad spend.
- See the conversion funnel from leads to qualified opportunities to won jobs.
- Filter by channel and date range to compare the work your marketing produces.
- Leads
- 100
- Marketing spend
- $4,000
- Cost per lead
- $40
- Attributed revenue
- $426,000
Leads and attributed revenue · Sep–Nov
20 leads
Sep
30 leads
Oct
50 leads
Nov
Conversion funnel
Attributed revenue $426,000 · ROAS 106.5×
Fictional example data · Sep–Nov 2026
Done-for-you BidBuild Marketing
You build the projects.
We handle the marketing.
Get help from our team with website management and SEO, Google Business Profile, managed Meta and Google Ads, and lead automations. Explore Website, Paid Ads, Premium Paid Ads and Elite packages on our pricing page.
Optional marketing services, priced separately and available on any BidBuild plan — including Free.